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Big Bowl Vote 2011
Based on NFL Super Bowl Commercials

America's Youth Vote on
their Favorite Super Bowl Commercials
One Product Blows All Others Off the Playing Field

According to Drug-Free Action Alliance’s 8th Annual BIG BOWL VOTE (where middle and high school students around the nation vote on their favorite Super Bowl ads), Doritos overwhelmingly stole the show among those under 21, with their “Crash the Super Bowl” commercials.

While Doritos (not surprisingly) ranked number one as the most memorable brand product among participating youth, the Anheuser-Busch brand (which included ads for Bud, Bud Light & Stella Artois) ranked as the second most “remembered” product.



Drug-Free Action Alliance Awards $57,000 to Local Ohio Communities to
Reduce Underage Drinking

This campaign was developed by Drug-Free Action Alliance in 2000 and is being replicated nationwide and in other countries and is designed to reduce the number of parent-hosted teen alcohol parties at the local and state level. Parents Who Host, Lose The Most: Don’t be a party to teenage drinking is a year-round initiative, with a focus on prom and graduation seasons; as these are well-known times of increased teen alcohol parties.

MTV's 'SKINS' The Most Dangerous TV Show



According to the New York Daily News, “'Skins' dropped from 3.3 million viewers in its premiere week, to 1.6 million this week after losing several advertisers over its  racy content. MTV has denied reports it is canceling the show.”

‘Skins’ is a new show which debuted on MTV January 17. It depicts a group of teens who regularly engage in sex, drugs and drinking, without any consequences. The show has actors aged 15 – 18 playing the teens and a teen advisory group that works with the writers.

Click here for full story




Drug-Free Action Alliance
Coalition Spotlight

Featuring:
Legislative Roundtable Coalition Participants

A legislative roundtable sponsored by Drug-Free Action Alliance and the Alcohol and Drug Abuse Prevention Association of Ohio was held on January 26th at the Vern Riffe Center in downtown Columbus. The Roundtable was designed to educate key members of the Ohio Legislature on alcohol and other drug related issues which are on the horizon and/or relate to the state budget process including position papers on Marijuana as Medicine, Properly Classifying and Taxing Alcopops and Keeping the Minimum Legal Drinking Age at 21.

News of "Substance"

BATH SALTS:



Drugs in Disguise

What is being marketed and sold as ‘bath salts’ in neighborhood convenience stores, smoke shops and online is actually a dangerous, stimulant drug. The product packaging reads, “Not for human consumption,” but human consumption, mainly by teens, is exactly what is occurring. and they are ending up in emergency rooms as a result of snorting, smoking, injecting and even eating this synthetic substance.



SODA POT:



Marijuana in a Bottle

A California-based company plans to launch its SODA POT product this month in Colorado (to be available in the local medical marijuana dispensaries).  Soda Pot is a marijuana beverage and though it’s not the first of its kind on the market, its flashy marketing is grabbing attention.

Events/Trainings

Opiate Epidemic Summit:
A Summit on Policy, Prevention and Treatment
Tuesday, April 5, 2011
Hyatt Regency, Columbus, Ohio
9:00 am – 4:30 pm

Click here for more


"Bringing to Life a Piece of Paper:
Student Athlete Codes of Conduct -
Conditions for Involvement"

Sponsored by Drug-Free Action Alliance

Friday, April 8, 2011
Location Details – COMING SOON

Who is invited?  High School and College Coaches, Trainers, Athletic Directors, Administrators, School Board Members

Speaker: John Underwood, President and Founder of American Athletic Institute




eBasedAcademy Offers 14 New Courses
Earn FREE RCHs, CECH’s, Counselor and Social Work CEUs

eBasedAcademy is a free, online career development resource for health and human service professionals and educators in the state of Ohio seeking continuing education credits in prevention, treatment, social work, and education.