From its beginning in 1996, the focus of the Ohio College Initiative has been on forming campus and community coalitions that work to change the alcohol-related culture surrounding college students.
Drug-Free Action Alliance brings together more than 46 colleges and universities to form campus and community coalitions to reduce the environmental influences that condone or promote high-risk drinking.
Drug-Free Action Alliance helps the colleges and universities to focus on five strategies for reducing the environmental influences:
- Restrict marketing and promotion of alcohol
- Improve social, recreational, and academic options
- Limit alcohol availability
- Increase consistent enforcement of laws and policies
- Create a health-promoting environment (includes correcting perceptions of social norms)
