Big Bowl Vote
You’re Invited to GET IN THE GAME!
Middle and High School Students VOTE on their FAVORITE Super Bowl commercials!
DID YOU KNOW?
Of that wide viewing audience, about 18% will be youth under 21... If your child (student) is one of them, he or she will be exposed to alcohol advertising. That is why you need to GET IN THE GAME!
Last year, more than 13,000 middle and high school students in 27 states participated in the Drug Free Action Alliance (DFAA) Big Bowl Vote 2015, which once again revealed the youth appeal of alcohol advertising. Through research, we know that the more youth are exposed to alcohol in advertising, the more likely they are to consume alcohol underage.
To further assess the impact of advertising on youth, we invite you to participate in the DFAA BIG BOWL VOTE 2016. Through a simple, two-question, student questionnaire given Monday morning following the Super Bowl, middle and high school students share their impressions on what advertisements they remember seeing and which commercial was their favorite.
DFAA will collect and summarize the data, and you’ll receive the results just days after the Super Bowl. This valuable, fresh and local information can then be used to educate parents, students, lawmakers and the media about the effects of alcohol advertising on youth.
Check in on Twitter!
If you are a fan of twitter, check in with #bbv16 to follow the conversation during the Big Game! In order to engage students, we’re stepping into their world of technology. What better way to reach the average teen than their cell phone (or home computer)! To gain access to instant feedback on the ads from youth, we will be encouraging middle and high school students to TWEET about their favorite and not-so-favorite commercials, during and after the big game.
We will also be tossing out some questions specific to the alcohol ads to gain further insight. But in order to bring the youth on board, we need your help by getting them to “follow” us. And if you want in on what they have to say, you’ll need a Twitter account to follow us too.
So, get your group ready for the Big Bowl by downloading the free Big Bowl Vote Playbook that includes everything you’ll need to quickly and easily implement your local student questionnaire, with additional ideas on student engagement and follow-up activities.