Frequently Asked Questions

Know! Answers to Frequently Asked Questions

What is Know! and how does it work?
What does Know! stand for? Is it an acronym?
Why was Know! created?
Who is Know! trying to reach?
Why does Know! target parents of children aged 11-13?
What are Know!'s goals and objectives?
Who is involved in the Know! initiative?
What is the Know! Pledge?
Is Know! a school-based program?
What role do schools play in Know! and its development?
How can prevention agencies and businesses get involved in Know! and its activities?
How does Know! tie in with national campaigns like Partnership For a Drug Free America or the Truth Campaign?
What type of information will Internet users find on the Know! Web site?



Q: What is Know!?

A: In short, Know! empowers parents, educators, and others in the community to raise young people that choose to be substance-free. Know! provides the tools needed to communicate simple, easy-to-comprehend messages to children aged 11 to 13 about staying free from alcohol, tobacco and other drugs. To facilitate this, Know! emails twice-monthly Know! Parent Tips and Know! Teachable Moment Tips that contain current facts about individual substances, information on trending substance use among young people, and what action steps can be taken in order to help children resist using.

Know! encourages you to forward these tips on to your family, friends, parent groups, and anyone else who might benefit from them. You may also include these tips in your newsletters, on your websites, or use them as handouts - we only ask that you credit "Know! is a Program of Drug Free Action Alliance."

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Q: What does Know! stand for? Is it an acronym?

A: Know! is not an acronym, but it does reference a very important concept when it comes to preventing alcohol, tobacco and drug use: knowledge. The primary goal of the Know! program is to increase adults' knowledge about substance use and recommend effective strategies for keeping young people substance-free.

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Q: Why was Know! created? 

A: Recent surveys show substantial increases in the number of children experimenting with alcohol, tobacco or other drugs between the 6th and 8th grades. Yet the most concentrated prevention programs target children in a younger age demographic.

Research further indicates that parents of middle school students are for the most part unfamiliar with the wealth of prevention programs and resources available in their community. The need for greater awareness as well as for tools to help parents raise their children substance-free has led to the creation of the Know! program.

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Q: Who isKnow! trying to reach? 

A: The Know! drug prevention and awareness program targets parents of middle school students and empowers them to raise their children substance-free.

Research clearly shows that parents are the first line of defense when it comes to preventing use of alcohol, tobacco and other drugs among young people. While children of a certain age may seem like they are not listening, studies nevertheless indicate that young people still cite parents as the number one influence on their decision whether or not they try substances. These studies further show that children whose parents are actively involved in their lives are less likely to use substances.

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Q: Why does Know! target parents of children aged 11-13?

A: Research indicates that middle school students, typically aged 11-13, are the most vulnerable when it comes to exposure to alcohol, tobacco and other drugs. These years are also difficult for parents who are struggling to give their children more independence while still providing necessary guidance and information.

As both children and parents enter this challenging time in their lives, increased communication and information about alcohol, tobacco and other drugs can help make a positive difference and serve as a deterrent to substance use.

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Q: What are the Know!'s goals and objectives? 

A: 
  • To increase parental awareness that their children are at a risk of substance use;
  • To reinforce the knowledge that parental actions make a difference;
  • To enhance and increase communication between parents and their children about substance use; and
  • To empower parents with simple and effective parenting strategies proven to prevent substance use.

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Q: Who is involved in the Know! initiative? 

A: Know! is a growing membership of parents, prevention agencies, educators, community leaders and individuals who share the goal of preventing and reducing the use of alcohol, tobacco and other drugs by young people. Know! is a program administered by Drug Free Action Alliance with funding support originally provided by The Ohio Department of Mental Health and Addiction Services.

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Q: What is the Know! Pledge? 

A: The Know! Pledge is the first step to becoming a Know! member, and each parent, school, agency, business and community supporter is asked to take The Know! Pledge as a tangible reminder of a serious commitment to preventing and reducing substance use among young people.

By taking The Know! Pledge, members instantly start receiving Teachable Moment Tips and other information on how to help.

The Know! Pledge is as follows:

"1. I will talk to the children I know to make sure they know that I support their positive choices and am here to assist them in resisting negative influences.

2. I will not support underage consumption of alcohol, tobacco or other drugs.

3. I will adhere to the law and health guidelines surrounding the use of alcohol and other drugs."

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Q: Is Know! a school-based program? 

A: Know! is a drug prevention and awareness initiative founded on the principle that prevention takes a community-wide approach. As schools are a natural vehicle to reach parents and other community members, Know! does work closely with them.

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Q: What role will the schools play in Know!? 

A: Research shows that parents want and trust information from their children's schools, but at the same time Know! understands that those schools have other priorities that are just as important as substance use prevention. 

Consequently, Know! does not ask schools to institute new programming; instead, Know! sends Teachable Moment Tips twice monthly, to be forwarded on to parent distribution lists, included in newsletters, posted on websites or printed out and used as parent handouts.  We only ask that you credit "Know is a Program of Drug Free Action Alliance."

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Q: How can prevention agencies and businesses get involved in Know!? 

A: The first step for anyone who wants to get involved is to call Drug Free Action Alliance at 614-540-9985 and request more information on the Know! program and the materials that are available.

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Q: How does Know! tie in with national campaigns like Partnership For a Drug Free America? 

A: Know! is an independently-created program of Drug Free Action Alliance. There are no official ties to any national organizations or coalitions. However, an extensive research review of the leading anti-alcohol, anti-tobacco and other drug prevention agencies - as well as consultation with them - has yielded recommendations for Know!'s appropriate target audience as well as guidelines for effective messages and delivery techniques.

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Q: What type of information will Internet users find on the Know! web site? 

A: The Know! web site provides parents, educators, prevention professionals, business representatives and other community leaders with the information they need to get involved in the Know! organization and start making a difference in empowering children to be substance-free. Visitors to the site can: take The Know! Pledge, order The Parent Handbook, sign up for free Know! Parent Tips and Know! Teachable Moment Tips, and learn the facts about alcohol, tobacco and other drug use among young people.

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Still have questions? Feel free to contact us.