Research shows that increasing fear about drugs and alcohol without providing clear action steps can actually increase use. This happens when we arouse too much fear and provide too simple of an action message. This booklet outlines the reasons that scare tactics (fear arousal) is an ineffective prevention strategy. Schools, coalitions, families, and anyone else interested in effective evidence-based drug prevention, will find this to be an invaluable resource.
The booklets are available individually for $4.00, which includes shipping, or in packages of 50 for $75 plus standard shipping and handling charges ($10 up to $100; over $100 order is 10% of total cost).